Lusitânia is determined to become a daily necessity, a place to escape the stresses of life and a comfortable scenario make business, meet your friends or to read a book, all in one. With the growing demand for high-quality coffee, pastry and great service, Lusitânia, fine pastry and shop, will make the most of its location to attract new clients and them regular customers.
The company will operate between 100 to 200 square meters’ area. The financing capital will be entirely invested by the partners without loans.
Lusitânia's goals for the first year of operations are to:
- Become selected as the "Best New Pastry in the area" by the local restaurant guides.
- Turn in profits from the first 6 months of operations.
- Provide for a 65% gross margin.
Keys to Success
Keys to success are:
- Store design both visually attractive to customers and designed for fast and efficient service.
- Employee wellbeing providing them with above rated salaries insuring that they feel part of the company and not just a normal staff. By providing the best training we will ensure our clients the best services.
- Marketing strategies aiming at building a solid base of customers, as well as maximizing the sales.
Lustânia will make its best effort to create a unique place where customers can socialize with each other in a comfortable and relaxing environment while enjoying the finest brewed coffee or espresso and Portuguese pastries/bread. We will be in the business of helping our customers to relieve their daily stresses by providing peace of mind through great ambience, convenient location, friendly customer service, and products of consistent high quality.
Lusitânia will offer its customers the best tasting coffee and pastry beverages in the area. This will be achieved by using high-quality Portuguese ingredients and strictly following the traditional preparation and procedures. The store layout, menu listings and marketing activities will be focused on maximizing our customer’s satisfaction and by this increase our sales and reputation.
By using our imported Portuguese water from a fresh protected spring mountain our espresso drinks, brewed coffee and teas, will provide a unique taste transporting our clients to the most traditional way of serving our products. Lusitânia will also offer its clients fine Portuguese pastries, small salads, sandwiches and other typical worldwide appreciated DELICACIES.
For the gourmet clientele that prefers preparing its coffee at home, Lusitânia will also be selling coffee beans, grained coffee, along with other gourmet Portuguese products under the Hallal certifications and requirements.
The menu offerings will be supplemented by free magazines that customers can read inside the pastry and free WI-FI.
The menu of the Lusitânia will be built around espresso-based coffee drinks such as lattes, mochas, cappuccinos, etc. and the finest Portuguese pastry and bread.
Proper preparation techniques are of paramount importance for coffee. A minor deviation of the water temperature, the water quality and the amount of coffee in the shot, the size of the coffee particles, the temperature of milk, can negatively affect the quality of the prepared drink.